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Social Media at Work – CMO Spotlight:: Rainer Gawlick, CMO, SOPHOS
Social Media is all the buzz. But how does this translate to real-world action and ROI in the B2B technology world? In a new series from CreateYourNextCustomer.com, dubbed Social Media at Work, we...
View ArticleLetter from CMO: Get Me a Social Media Strategy!
Dear Marketing/Media Director, I can’t help but notice all of the buzz on social media in the market. I’m getting a lot of pressure from our CEO, colleagues and peers to define our social media...
View Article9 Rules of Small and Midsize Business Marketing
With the launch of InformationWeek SMB last week, we thought it was a good time to share some of our SMB marketing best practices. We have 9 of them. Small and Midsize Businesses (SMBs) constitute more...
View ArticleStart with Audience: The New Network Computing
How do you take a 20-year old brand and make it relevant in today’s digital media and publishing world? We asked ourselves that exact question when we started to evaluate building an enhanced online...
View ArticleHappy Birthday COBOL and the Birth of Online Media
The programming language COBOL just turned 50 years old. 77% of the population would say whoopdeedoo to that, as they’ve never even heard of COBOL. But according to a recent Dr. Dobb’s Code Talk blog...
View ArticleDo You Partner?
In this economy, it’s time to ask yourself some questions. Do you partner with your media/publishing partners? Do they partner with you? If you’re stuck in platonic relationships, it’s time to dig...
View ArticleWhy our Competitors are Failing at Lead Gen
Ha. I love the lead-gen discussion. So many marketers are turning to us to help them increase lead quality. Why? Because marketers have asked and publishing companies have delivered. “Give us the...
View ArticleSecurity Buyer Mindset: Be Bear Aware!
Over the 4th of July holiday, I vacationed to Grand Teton National Park in Wyoming. Breathtaking? Yes. Dangerous? You betcha. While heading out on a fly-fishing expedition I encountered not one, but...
View ArticleSocial Media: Time to Get Your Geek On
Let’s geek out here. Not geek out like YOUR boss does sometimes. Or how I know MY boss does often – he literally speaks in the form cheesy movie quotes. But let’s geek out social media style. Research....
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